Cruelty-free, but its owner isn't.
Certified cruelty-free by Leaping Bunny / Cruelty Free International. PETA lists Youth To The People as cruelty-free and vegan, which means its whole range is free of animal-derived ingredients. Listed by PETA as not testing on animals, but owned by L'Oréal, which announced the purchase in December 2021. L'Oréal sells in mainland China, where animal testing can still be required, so its parent isn't cruelty-free.
Does Youth To The People test on animals?
Not itself, but its owner does. Youth To The People is listed as cruelty-free, but L'Oréal tests on animals or sells where the law requires it.
- Vegan
- Vegan, certified by PETA
- Owner
- L'Oréal
kinder swaps
sources
Cruelty-free
Leaping Bunny: Compassionate Shopping Guide (lists Youth To The People, Inc.) · PETA: lists Youth To The People as cruelty-free and vegan · L'Oréal: its own animal testing policy
Vegan
PETA: lists Youth To The People as cruelty-free and vegan
Owner
L'Oréal: press release announcing the purchase of Youth to the People
Know of a source? Let me know.
where to look in the UK
Search for Youth To The People at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 18 October 2026, checked against the source directory that day. Spotted something out of date? Let me know.