Cruelty-free, but its owner isn't.
PETA certified cruelty-free, owned by L’Oréal. Urban Decay does not sell in mainland China, a stance it took specifically to keep its cruelty-free status.
Does Urban Decay test on animals?
Not itself, but its owner does. Urban Decay is listed as cruelty-free, but L'Oréal tests on animals or sells where the law requires it.
- Vegan
- not yet confirmed
- Owner
- L'Oréal
kinder swaps
sources
Cruelty-free
PETA: lists Urban Decay as cruelty-free · L'Oréal: its own animal testing policy
Owner
No source found.
Know of a source? Let me know.
where to look in the UK
Search for Urban Decay at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 9 September 2026, checked against the source directory that day. Spotted something out of date? Let me know.
Brand logo via Wikimedia Commons. Logos are trademarks of their owners.