Cruelty-free, but its owner isn't.
PETA lists Seventh Generation as cruelty-free and vegan, which means its whole range is free of animal-derived ingredients. Leaping Bunny certified, owned by Unilever.
Does Seventh Generation test on animals?
Not itself, but its owner does. Seventh Generation is listed as cruelty-free, but Unilever tests on animals or sells where the law requires it.
- Vegan
- Vegan, certified by PETA
- Owner
- Unilever
who owns who
kinder swaps
sources
Cruelty-free
Leaping Bunny: Compassionate Shopping Guide (lists Seventh Generation) · PETA: lists Seventh Generation as cruelty-free and vegan (listed as "Seventh Generation (Unilever)") · Unilever: its own animal testing policy
Vegan
PETA: lists Seventh Generation as cruelty-free and vegan (listed as "Seventh Generation (Unilever)")
Owner
No source found.
Know of a source? Let me know.
Last updated 9 September 2026, checked against the source directory that day. Spotted something out of date? Let me know.