Cruelty-free, but its owner isn't.
PETA lists Pureology as cruelty-free and vegan, which means its whole range is free of animal-derived ingredients. PETA certified cruelty-free, owned by L’Oréal.
Does Pureology test on animals?
Not itself, but its owner does. Pureology is listed as cruelty-free, but L'Oréal tests on animals or sells where the law requires it.
- Vegan
- Vegan, certified by PETA
- Owner
- L'Oréal
kinder swaps
sources
Cruelty-free
PETA: lists Pureology as cruelty-free and vegan (listed as "PureOlogy (L’Oreal)") · L'Oréal: its own animal testing policy
Vegan
PETA: lists Pureology as cruelty-free and vegan (listed as "PureOlogy (L’Oreal)")
Owner
No source found.
Know of a source? Let me know.
where to look in the UK
Search for Pureology at: Boots · Superdrug · Sephora UK
These are plain search links. I earn nothing from them, and not every shop stocks every brand.
Last updated 9 September 2026, checked against the source directory that day. Spotted something out of date? Let me know.